Two business men collaborating on a project

The Sales Conversation

Having effective sales conversations depends on the overall sales process and your ability to be consistently effective. Whether it’s starting the conversation, generating interest to produce a lead, or a potential new opportunity, you need to capitalize on that opportunity and convert it into business. Conversations are the gateway to their decision-making. Even if they…

Specificity

Conversation Connectors: What is real communication?

Conversation Connectors: What is real communication? Why is it so important?   In our previous article, Leadership Conversations, we discussed a simple framework for navigating conversations with a customer, prospective client, job applicant, team member, or even family member or friend. The last step of that framework was the button-down step, which was: Button-Down Go…

conversation connectors

Conversation Connectors: What is concrete communication? And How does it lead to more clarity?

Conversation Connectors: What is concrete communication? And How does it lead to more clarity?   In our previous article, Leadership Conversations, we discussed a simple framework for navigating conversations with a customer, prospective client, job applicant, team member, or even family member or friend. The last step of that framework was the button-down step, which…