Book of the Month – August 2024

How loyal are your customers? Will they stay with you through challenging times -or switch in an instant?

Building customer loyalty is your responsibility because you are part of the customer service chain. Such loyalty is earned by developing positive relationships, one customer and one co-worker at a time.

Full of interesting tips, assessments and compelling true stories of good, bad and ugly customer service, Building Customer Loyalty from the Inside Out illustrates why exceptional service must start inside the organization to enhance loyalty with external customers.

From building a loyalty-focused culture to dealing with angry customers to increasing the bottom line, expert Debra Schmidt gives you powerful guidelines for retaining your valuable, existing customers. You’ll find practical, proven advice on how to:

• Build a positive spirit of teamwork and collaboration within an organization.
• Stop committing service sins that drive customers away.
• Communicate more effectively to build customer rapport and trust.
• Deliver old-fashioned, caring service that will delight your customers.
• Boost customer retention and generate positive word-of-mouth to increase sales.

Discover a transformative approach to fostering unwavering customer loyalty with Debra J. Schmidt’s groundbreaking book, “Building Customer Loyalty From the Inside Out.” Schmidt revolutionizes conventional strategies by delving deep into the core principles that underpin lasting customer relationships.

Through insightful anecdotes, practical exercises, and real-world examples, Schmidt unveils a blueprint for cultivating profound customer loyalty. Her approach goes beyond mere transactional interactions, emphasizing the creation of meaningful connections that endure through challenges and triumphs alike.

“Building Customer Loyalty From the Inside Out” is more than a guidebook—it’s a manifesto for business leaders, entrepreneurs, and frontline staff alike. Schmidt inspires readers to rethink traditional paradigms, encouraging a culture where every interaction is an opportunity to nurture trust and exceed expectations.

With a blend of wisdom and clarity, Schmidt empowers readers to infuse their organizations with authenticity, empathy, and a relentless commitment to customer satisfaction. Whether you’re navigating the complexities of customer service or seeking to redefine your business strategy, this book provides the essential tools and insights to build a customer-centric foundation for sustained success.

Debra J. Schmidt’s “Building Customer Loyalty From the Inside Out” is a compelling guide that underscores the paramount importance of fostering customer loyalty in today’s competitive market landscape. With her engaging and insightful approach, Schmidt transforms the nuanced art of customer retention into an accessible and practical endeavor.

Drawing on a wealth of industry expertise and real-world case studies, Schmidt navigates readers through the intricate dynamics of building lasting customer relationships. Her emphasis on authenticity and empathy sets this book apart from typical business manuals, offering refreshing strategies that resonate deeply with both seasoned professionals and newcomers alike.

Schmidt’s conversational tone and relatable anecdotes ensure that her strategies are not just theoretical but also applicable across diverse business environments. Whether navigating customer interactions in retail, service industries, or beyond, “Building Customer Loyalty From the Inside Out” equips readers with actionable insights to cultivate loyalty and drive sustainable growth.

Engaging, informative, and peppered with practical wisdom, Schmidt’s book is a must-read for anyone invested in enhancing customer experiences. Her blend of strategic advice and heartfelt wisdom makes this book not only an invaluable resource but also an enjoyable journey into the heart of customer loyalty. Whether you’re a business leader seeking innovative approaches or a frontline employee eager to make a difference, this book will empower you to foster loyalty from the inside out and achieve exceptional customer satisfaction.

Debra J. Schmidt also known as the Loyalty Leader, is an author, consultant, corporate trainer and professional speaker. She helps companies boost their profits by leading the way to greater customer, employee and brand loyalty. Debra is in demand as one of the nation s top customer loyalty experts — helping clients keep more customers, retain more employees, get more referrals and sell more products. As the owner of Loyalty Leader Inc., Debra provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations throughout the United States. She has developed customer service standards and delivered training for companies such as Northwestern Mutual, Miller Brewing Company, Wells Fargo, Roundy s, American Family Insurance, Kohler Co, Lucent Technologies and the Green Bay Packers. She has a master s degree and over 28 years of customer service management and sales experience in a wide range of industries. Debra was nominated for an Emmy award in 1991 and has won six national marketing awards. In addition to her monthly television appearances on Fox News in Milwaukee, Wisconsin, Debra has been a featured guest on radio shows throughout the United States. Her articles have appeared in hundreds of magazines and on-line publications.