Make More Sales!

Learn the 6 Essential Steps to Closing More Sales

Want to learn the essentials of how to sell bookkeeping, accounting, payroll and tax services? Then, this course is for your accounting, bookkeeping or CPA firm!

Sales Leadership A to Z will teach you the essentials of how to sell monthly accounting, payroll and tax services. This course was designed to teach you how to become a trusted advisor to your clients and prospects.

As a Trusted Advisor, you position yourself as the expert. Once you have established the trust and credibility, you allow the prospect to buy, and the sale instantly becomes easier. You no longer are just a Salesperson, you’re their Trusted Advisor. You’ll stand out from the rest as someone they can confide in.

In this two-day training you will learn:

  • The Trusted Advisor Leadership Model (a.k.a. Diamond Selling Model)
  • How to build rapport with clients and prospects in a matter of minutes
  • How to effectively probe and discover all the information you will need to practice objection avoidance and properly present your services focusing on the client’s wants, needs, and hot buttons
  • How to effectively utilize feature benefit selling in your presentation and how to tie those features back to the client’s hot buttons
  • The primary presentation materials you will need to present your services and the best ways to utilize those resources
  • How to bridge and handle objections, and most importantly how to avoid them altogether
  • How to close the sale and button it down to begin the installation process

Cost: Free for EWH clients! If you are not yet a client, contact us for pricing information.

Learn more about how EWH Small Business Accounting can help your small business with a FREE consultation!